This week we worked on creating an AdWords campaign and how or what to use as keywords. I learn a lot about the importance of words in your ad search and how one word can completely change your audience, your clicks and your sales. It is very interesting to know what makes up a good or bad keyword and why. I learned the importance of having a nice size budget set aside for your ads and how that can greatly impact your sales. You can’t just have a nice website you have to create a great path so that people can find their way to it. Its like leaving breadcrumbs for a mouse. Make sure they are big enough, specific enough and impelling enough to have that mouse wanting to follow the path. Or in our case click on your site.
itsperfectforme 